What is helpful about these tools is that marketers and different agencies have a way to measure their efforts. If they are launching a new campaign or a product and want exposure on twitter, they need an effective way to measure whether or not their technique is making an impact. Tweetreach does just that by showing the "reach" of your tweets. These impressions are turned into measurable result that can be relayed back to whoever is concerned with the analytics and statistics.
This can help to also shape your network because in order to have a tweet that will travel and create a bigger impact, you need to understand your network. If you have a following of people who are interested in your product, campaign, or your message, then you know they are good candidates to help in creating a greater impact and reach by retweeting, for example. These people become some of your biggest contributors and they are an important asset to have. Tweetreach helps to measure who your greatest contributors are.
Even without an account you can search a hashtag, username, or tweet and the stats are presented to you. This shows you the accounts reached, the exposure generated by the tweets, activity, who contributes the most, and retweets.
You can start to develop a community and a sense of trust among your community by catering to them more specifically with what they want to hear. If you understand what is generating buzz and the topics that people are most interested in, you can develop your tweets to be more relevant. TweetReach is a tool that can help you understand what people want to hear and what will increase engagement, driving the conversation forward.