Andrew Vickers, Brandon Berman, Katherine Farrell, Devon Mitchell
Facebook is the most universal social network. It works well on both mobile devices and web-based devices. The creators of Facebook made the app to be fluid on-the-go or from a stationary place. Even with the introduction of the Facebook messenger app, it just became an easier way to access your private messages between people you are communicating with.
Facebook, with the amount of revenue they have made, has worked to make the site better, more accessible, and is making sure to keep up to date to what its users seem would make it better. They are constantly keeping track of their audience, and even trying to incorporate things from other applications to make Facebook more universal for all, on mobile devices and web-based devices.
In addition, Facebook has the most outlets out of any Social Network including Facebook messenger, Instagram, and video messaging services. Facebook also has the best branding out of any site. It is easy to distinguish, and since most companies try to connect with their audience through Facebook with groups, it helps to gap the connection between individuals and major companies.
Overall, Facebook is just a very solid Social Media app, being the top in their field. Its continuous updating to keep users happy, as well as bridging the gap between companies and the individuals is what makes Facebook the most reliable and the best in the business.
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