Yelp.com is an online guide that allows people to read reviews about places they would like to shop, eat/drink, or just relax. Also the site helps users to find local businesses. Yelp was only founded in 2004 and as of August 2011 63 million people visited Yelp in the past 30 days. Yelp has already had over 22 million reviews, after only seven years.
Yelp could just be the words “you” and “help” joined together. After all, this site is one where active users have the opportunity to write reviews about things they like love, or even hate. They provide genuine perspective, which helps browsers weigh their options. The best part is anyone can sign up and Yelp.com is absolutely free, with the exception of advertising features. If one utilizes the Internet simply to be in the know or to write reviews then Yelp.com is certainly the place to go. The reviews on Yelp.com are determined by stars, on a scale from 1 to 5 with 1 being the lowest and 5 being the highest. Yelp allows users to write reviews on the good, bad and everything that falls between on bars, salons, museums, restaurants, and many more, you name it! That’s the great thing about Yelp; it doesn’t display only positive reviews. I have seen some pretty bad ones and sadly some of them I can actually agree with.
Yelp is a great tool since the reviews aren’t necessarily by professionals, or company affiliated individuals. They are by people just like you. People who don’t want things sugarcoated, just the pure truth. Yelp’s logo is “Real People. Real Reviews.” Yelp has built an online community. Active users are able to create profiles with categories such as “Things I Love” and “My Second Favorite Website”. Features like these are a plus because if other users relate they can then decide if they trust a review that comes from the selected individual. One feature I like about Yelp is each person’s profile shows a rating distribution chart. This way if someone is just a miserable critic and rates everything a 1, then users will know not to trust his reviews.
Like many other sites of the sort Yelp is accessible via mobile including android, Blackberry and iPhone and iPod Touch. Therefore this tool can be used on the go. All it takes is a quick and easy download.
Yelp’s mission is “To Connect People With Great Local Businesses” and they have and are continuing to accomplish this goal. Yelp has many great features such as top Yelp searches in your city, chat rooms and messaging. Yelp.com keeps their site current by updating popular events and adding upcoming ones, also the have a Yelp blog. To become a Yelp member one can sign up for Yelp by creating a profile. Get in the loop and create a member profile now!
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