Djay

Music is definitely one of the most popular things on everybody's mind. On a list of priorities it would be: 1)Breathing, 2) Eating, 3) Family and then depending on the person it would be 4 or 5 on their list. It is something that can be used for all things; when you're happy you put on music to celebrate or when you're sad people play music to help cope. Heck, no party would ever be good without it, so when algoriddim came out with the djay app, it became a huge success. Winner of the 2011 Apple Design Award this app has taken the music world by storm. As many people have fantasized of being something big like a professional athlete or musician, they have also wondered what it would be like to become a DJ. A lot of people like to play DJ at a party by trying to regulate the music but usually they are just controlling some iPod and can't do much but change the song from one to next. The djay app lets you take songs and mix them and set up one for the next as well as record a mix that you might want to make. It also lets you select the levels and gives  you and in-depth look at what real DJs do everyday. Obviously not everybody has the ear to make good music but its always fun to play make pretend.

This app also is a step forward for the people aspiring to become a DJ, its a good way to start getting "your foot in the door" in the highly competitive world of DJing. I currently have it for my iPhone but I can definitely see it better on the iPad. The larger screen can make it a lot easier. The audience this app goes to is pretty much anybody who likes music and an interest in creating music. Although I can definitely see the younger crowd using it a lot more than the older crowd, as well as the music varying greatly between age and demographics. The cowan article talks about how building trust is key to promoting your organization by adding testimonials and getting visibility, algoriddim did this by offering the app for free which is usually $19.99 and this was a great way for their product to get into more peoples hands, and what do people do when they have a great app? They brag about it to their friends who in turn go and buy the app and when you look up the app on their site they have reviews and ratings and the app has a 4+ average rating out of 5 and the reviews it gets are good except for some talking about bugs but the company fixes them accordingly.