They have used social media to hone their "appeal. Mixing “personal” and brand-driven content on Instagram and Twitter is an ideal way to break out from the “sell, sell, sell” model that can be off-putting to your audience. Move towards a format that includes both, and always make sure that your “sell” posts are visually appealing a key component to the digestibility of the Kardashians’ more brand-heavy posts. Kourtney put this casual dinner shot up on her Instagram:
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