Extra Credit: TweetReach

     When you tweet something that gains the attention of others, it is not uncommon for someone to retweet your tweet. When you tweet something for the first time only your followers will most likely see your tweet, unless someone is searching a keyword that you happened to use but, when someone retweets your tweet then it is seen by all of their followers. People spreading your tweet can create this kind of snowball effect. TweetReach helps to show you the impact your tweet has made and how many people it has reached. Some of the statistics it measures are, how many people saw it, how many people are talking about it, and it can help to "analyze tweets about your hashtag, brand name or URL." The main purpose of this tool according to the website is to "get in-depth social analytics on reach, exposure, tweets, and contributors." The website allows for one time snap shop summary reports or a tracker that is an ongoing analysis.
     What is helpful about these tools is that marketers and different agencies have a way to measure their efforts. If they are launching a new campaign or a product and want exposure on twitter, they need an effective way to measure whether or not their technique is making an impact. Tweetreach does just that by showing the "reach" of your tweets. These impressions are turned into measurable result that can be relayed back to whoever is concerned with the analytics and statistics.
This can help to also shape your network because in order to have a tweet that will travel and create a bigger impact, you need to understand your network. If you have a following of people who are interested in your product, campaign, or your message, then you know they are good candidates to help in creating a greater impact and reach by retweeting, for example. These people become some of your biggest contributors and they are an important asset to have. Tweetreach helps to measure who your greatest contributors are.
     Even without an account you can search a hashtag, username, or tweet and the stats are presented to you. This shows you the accounts reached, the exposure generated by the tweets, activity, who contributes the most, and retweets.
      You can start to develop a community and a sense of trust among your community by catering to them more specifically with what they want to hear. If you understand what is generating buzz and the topics that people are most interested in, you can develop your tweets to be more relevant. TweetReach is a tool that can help you understand what people want to hear and what will increase engagement, driving the conversation forward.

TwentyFeet

     Twentyfeet is a tool that the company describes as an "ego tracker." This tool keeps track of your performance and the web metrics of your social media sites all in one place. These statistics are gathered from all your social media sites into one place and gives you valuable insights into what is spiking your audience’s interests. This is a major advantage for marketers who are trying to get their audiences attention and want to know the most effective ways of doing this. The site will "nudge" you when something important is happening. Twitter, for example, is one of the social media sites that Twentyfeet gather statistics from. Some of the statistics include number of tweets, whose following you, who retweets you, and all of this information can be used together to help a marketer understand how to reach their audience. If you tweet a particular thing and the number of retweets skyrockets on the charts, you can use this valuable information and then give more of what the audience wants. Facebook is similar in that you can post information and watch the charts to see if your audience is actively responding or if the information was not of value based on the spikes or declines in the comments charts. All of these easy to read charts track your performance over time and they are all located in one easy and convenient place which makes this tool very efficient.
     If you are trying to gain a larger network and want to increase your audience, tools like Twentyfeet are very beneficial. All the statistics that they offer from your social media sites gives the user a greater breakdown of what works and what doesn’t work. As you track your performance and adjust your posts to things that are more effective in getting your audience’s attention, your will have greater success in gaining a strong, larger network as discussed by Byrne.
     As Pitkin says in her article, "Clients and executives are going to ask for more and more concrete proof that your event is delivering the level of impact they require." Twentyfeet is an example of a tool that will do just that. It gives you the concrete proof that a company might need to show that their posts are not just going unnoticed but, are making a genuine impact on the audience. Pitkin explains it best, when she says you have to collect data, present it in a way that others can understand, understand what statistics are important to gathering the information you want to know and then analyze your performance and compare to competitors. Tools such as Twentyfeet can essentially help a company to make money, once they figure out what makes an impact on their audience.
     An example of certain things to consider when posting in a social media site would be your computer mediated discourse and more specifically, your linguistic structure and interaction management, as Herring explains in her article. In order to decide what is the best way to communicate and interact with your audience is not as simple as one may think. You have to take into account what you want your image to be and your computer mediate discourse online can play a big role in this. Twentyfeet is a tool that can help you decide whether or not you want to interact on a more social, casual level or take on a more professional image. The statistics and feedback you receive from your audience is all tracked with Twentyfeet can help you weed out what works and what doesn't.