According to Kirsty Pitkin we can measure our social media impact and maximize one's presence. In order to do so, one should know what is the impact you're planning to have with your audience. Also you would like to see who "uses" your stuff, an example citing or liking your song and making it into a famous hit.
We have seen that many artists have been discovered through YouTube. Many such as Justin Bieber and our latest personality Psy have become famous through the use of YouTube. Many of these artists have the account to expose their abilities as singing, acting, and many other great skills. After having 100,000 views you will instantly get paid .8 cents for every other view. Not only are they exposing themselves as artist, they are also obtaining income.
In the article by Pitkin we get to see how YouTube is a way to measure the success of a person. We hear in TV shows the number of viewers a certain person or song have on YouTube and we automatically believe its a good song or a good artists. There are many YouTube channels in were people communicate with their audience and give their audience what they like, whether is a song, funny jokes or impersonating someone.
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