When you tweet something that gains the attention of others, it is not uncommon
for someone to retweet your tweet. When you tweet something for the first time only
your followers will most likely see your tweet, unless someone is searching a
keyword that you happened to use but, when someone retweets your tweet then it
is seen by all of their followers. People spreading your tweet can create this
kind of snowball effect. TweetReach helps
to show you the impact your tweet has made and how many people it has reached.
Some of the statistics it measures are, how many people saw it, how many people
are talking about it, and it can help to "analyze tweets about your
hashtag, brand name or URL." The main purpose of this tool according to
the website is to "get in-depth social analytics on reach, exposure, tweets,
and contributors." The website allows for one time snap shop summary
reports or a tracker that is an ongoing analysis.What is helpful about these tools is that marketers and different agencies have a way to measure their efforts. If they are launching a new campaign or a product and want exposure on twitter, they need an effective way to measure whether or not their technique is making an impact. Tweetreach does just that by showing the "reach" of your tweets. These impressions are turned into measurable result that can be relayed back to whoever is concerned with the analytics and statistics.
This can help to also shape your network because in order to have a tweet that will travel and create a bigger impact, you need to understand your network. If you have a following of people who are interested in your product, campaign, or your message, then you know they are good candidates to help in creating a greater impact and reach by retweeting, for example. These people become some of your biggest contributors and they are an important asset to have. Tweetreach helps to measure who your greatest contributors are.
Even without an account you can search a hashtag, username, or tweet and the stats are presented to you. This shows you the accounts reached, the exposure generated by the tweets, activity, who contributes the most, and retweets.
You can start to develop a community and a sense of trust among your community by catering to them more specifically with what they want to hear. If you understand what is generating buzz and the topics that people are most interested in, you can develop your tweets to be more relevant. TweetReach is a tool that can help you understand what people want to hear and what will increase engagement, driving the conversation forward.






Timehop is an app for smartphone users. It is meant for users to be able to go back in time and see what they posted on this day in time, one, two or even three years ago on their social networking site, such as Twitter or Facebook. Every morning, the app will send you a notification stating that your timehop is ready. The user is then able to access the app and view things they posted via Facebook/Twitter 3 years ago on this date. This app is a great way to time travel to your past without actually doing so.Timehop shows old photos, statuses and tweets a user posted years ago on the same date. Timehop is a new way to record, reconnect and remember personal experiences and allows us to connect with our digital history. The team who created this app also created the app Foursquare, which allows users to check into their favorite places using an app on their phone. Since the app is fairly new, it is still developing. Currently users are able to access old posts from Facebook, Twitter, Instagram and FourSquare. In order to send an email to users of their daily timehop, the app needs to collect information and data over night. In the morning, the user will receive a notification reminding them to check their timehop to see their digital history at this date in time. After learning about this app, I decided to download it and test it out myself. Every morning I receive a notification to access my timehop. Once I view it, I am able to see things I posted on Facebook 2, 3 4 & 5 years ago on this date. For example, today's timehop consisted of images I uploaded to Facebook 5 years ago! This app is a great way for users to revisit their past through a simple app. I highly recommend it to all smartphone users.




